Portfolio: Growth That Ranks
Real case studies showing how strategic SEO/ASO optimization drives measurable results in competitive mobile app markets
Shelter Mobile Game — 3M+ Downloads via SEO/ASO
How we transformed a card game from zero to millions through strategic optimization in the most competitive mobile app category
Project Context
Timeline: 2022–2024 (24-month growth journey)
Team Size: Small team with limited resources
Challenge: Extremely crowded card-game category with established competitors and limited paid acquisition budget
Goal: Achieve sustainable organic growth through app store optimization and SEO strategies
Key Challenges
- Crowded card game category
- Limited paid budget
- Competitive UA/RU markets
- Need for sustainable growth
Results Achieved
Strategy & Execution
App Metadata Optimization
Comprehensive title, subtitle, and keyword optimization across locales
- Keyword mapping by locale (UA/RU primary focus)
- Competitor gap analysis using Ahrefs and console data
- Iterative A/B testing of titles and descriptions
- Localized content for target markets
Visual Asset Testing
Data-driven optimization of icons and screenshots
- Icon A/B testing via Play Experiments
- Screenshot optimization for conversion
- Visual hierarchy improvements
- Brand consistency across assets
Review Velocity Management
Strategic timing of review prompts for maximum impact
- Day-3 retention milestone targeting
- Review prompt optimization
- Negative review response strategy
- Review score monitoring and improvement
Store Listing Experiments
Continuous optimization through controlled testing
- Metadata refresh cadence optimization
- Listing element testing
- Conversion funnel analysis
- Performance tracking and iteration
Detailed Execution
What I'd Do Next
Creative Automation
Implement LLM-powered tools to draft multiple variants of app descriptions, titles, and marketing copy for faster iteration and testing.
LTV-Based Keyword Prioritization
Develop a system to prioritize keywords based on user lifetime value rather than just download volume, focusing on quality over quantity.
Additional Case Studies
Demonstrating expertise across different SEO verticals and modern search challenges
Content Velocity vs AI Overviews
AI Search OptimizationTesting how publishing frequency and topic clustering impacts AI citation rates in search results.
Challenge
Optimize content strategy for AI-powered search features and overviews
Key Tactics
- Topic cluster development
- Publishing schedule optimization
- AI inclusion monitoring
- Assisted traffic measurement
- Content structure optimization
Results
Note: Ongoing experiment with preliminary results showing positive trends
Interested in Similar Results?
Let's discuss how these strategies can be adapted for your specific market and challenges